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Degree Plan

Degree Plan

Download a sample degree plan or see more details by logging in to your Ramlink account. The sample is meant to be a guide. Work with your advisor on a plan that is right for you. You can also see course numbers and descriptions by looking at the University Catalog.

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Degree Requirements

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Marketing, B.B.A.

General Education Curriculum (45-46)

For the full General Education Curriculum Policy and Requirements, refer to the GEC listed in this catalog.

MAT 1302 or MAT 1304 is acceptable for the GEC math requirement.

Some courses listed in program “Major Requirements” or “Required Related Courses” (noted with an asterisk [*]) may be used to meet requirements in the GEC. Although these courses fulfill requirements in each area, credit hours for these courses, if taken for the GEC, may only be counted in the GEC.

Complete Graduation Requirements are listed in this catalog.

Language Literacy


ENG 1301 Composition I 3 Credits
ENG 1302 Composition II 3 Credits
one of the following courses:
ENG 2324 Introduction to Creative Writing 3 Credits
ENG 2326 Exploring American Lit 3 Credits
ENG 2327 Exploring World Lit 3 Credits
ENG 2328 Exploring British Lit 3 Credits

Interdisciplinary Integrative Course

choose one course:

HUM 2340 The Human Experience I 3 Credits
HUM 2341 The Human Prospect 3 Credits
SSC 2360 Social Justice 3 Credits
WSP 2340 Hon Lang/Lit Interdiscip Integrative 3 Credits

Analytic Literacy

Choose one option:

Option #1: two math / one science (10 hours);

Option #2: one math / two sciences (11 hours)


MAT 1302, MAT 1304 (if allowable by major), or any math course with MAT 1302 or MAT 1304 or higher as a prerequisite (students may not satisfy Option #1 with both MAT 1302 and MAT 1304 only))

Note: MAT 1304 is acceptable for all programs in the School of Natural and Social Sciences except for the programs in Biology, Chemistry, Computer Science, and Mathematics. MAT 1304 is acceptable for all programs in the School of Arts and Letters and the School of Education. MAT 1304 is not acceptable for any program in the School of Business and Professional Programs.


Choose 1 or 2 of the following courses with accompanying lab:

BIO 1406 Contemporary Biology 4 Credits
BIO 1407 Animal Life 4 Credits
BIO 1408 Plants & Human Affairs 4 Credits
BIO 1409 Cracking the Code: A User's Guide to Human Genetics 4 Credits
BIO 1410 Introduction to Biology I 4 Credits
BIO 1413 Local Spring Flora 4 Credits
BIO 1414 Cats, Chromosomes & Codons 4 Credits
BIO 1415 Exploring Human Biology 4 Credits
BIO 1420 Introduction to Biology II 4 Credits
BIO 2401 Human Anatomy & Physiology I 4 Credits
BIO 2402 Human Anatomy & Physiology II 4 Credits
CHE 1403 Nature of Physical Science 4 Credits
CHE 1404 Physical Science & Environment 4 Credits
CHE 1405 Forensic Science I 4 Credits
CHE 1415 General Chemistry I 4 Credits
CHE 1416 General Chemistry II 4 Credits
NSC 1402 Introductory Astronomy 4 Credits
PHY 1401 University Physics I 4 Credits
PHY 1402 University Physics II 4 Credits
PHY 1410 Fundamentals of Physics I 4 Credits

Cultural Literacy

HIS 2324 Fundamentals of Modern American History 3 Credits

Choose (3) hours from one of the following:


Choose (3) hours from any of the following:

REL 1311 Introduction to Jewish Scriptures 3 Credits
REL 1312 Introduction to Christian Scriptures 3 Credits
REL 1313 Introduction to Ethics 3 Credits
REL 1321 Introduction to Comparative Religions 3 Credits
REL 1323 Introduction to Interfaith Leadership 3 Credits

Choose (3) hours from any of the following:


HIS 2321 Fundamentals of Early American History 3 Credits
HIS 2301 World History to 1648 3 Credits
HIS 2303 World History Since 1648 3 Credits
PHI 2301 Logic 3 Credits
PHI 2321 Introduction to Philosophy 3 Credits
REL 1311 Introduction to Jewish Scriptures 3 Credits
REL 1312 Introduction to Christian Scriptures 3 Credits

REL 1313 Introduction to Ethics 3 Credits

REL 1323 Introduction to Interfaith Leadership 3 Credits

SPC 1301 Fund of Speech 3 Credits
WSP 2303 Hon Sem Cultural Lit 3 Credits

Social Literacy

EXS 1220 Basic Concepts of Wellness 2 Credits

Choose any three of the following courses with at least two different academic areas represented:

BUA 1301 Introduction to Business 3 Credits
ECO 2305 Prin of Econ I 3 Credits
FIN 1325 Personal Finance 3 Credits
GEG 2304 World Geography 3 Credits
GEG 2305 Human Geography 3 Credits
IST 2300 Introduction to International Studies 3 Credits
MCO 1302 Mass Media & Society 3 Credits
POL 2311 American Government I 3 Credits
PSY 1301 General Psychology 3 Credits
PSY 2342 Psychology of Everyday Life 3 Credits
SOC 1302 Cultural Anthropology 3 Credits
SOC 2301 Intro to Sociology 3 Credits
SOC 2302 Social Problems 3 Credits
SOC 2390 Minority Groups 3 Credits
WSP 2304 Hon Sem Social Literacy 3 Credits

Required Related Courses

Business Administration

BUA 2310 Advance Bus Applica 3 Credits


ECO 2305 Prin of Econ I 3 Credits


SPC 1301 Fund of Speech 3 Credits

ECO 2305, MAT 1310, SPC 1301* may be used to satisfy the GEC.

Major Requirements

Business Core

Students should review catalog course descriptions for any course prerequisites before registration. Students are not allowed to register for a course unless they satisfy all course prerequisites. A prerequisite course requires completion with a grade of C or higher.

ACC 2303 Financial Accounting 3 Credits
ACC 2304 Managerial Account 3 Credits
BUA 2321 Business Statistics 3 Credits
BUA 3305 MIS Analysis and Design 3 Credits
BUA 3311 Business Law I 3 Credits
BUA 3345 International Business 3 Credits
ECO 2306 Prin of Econ II 3 Credits
FIN 3313 Corporate Finance 3 Credits
MGT 3319 Management Theory and Practice 3 Credits
MGT 3323 Prod/Oper Management 3 Credits
MGT 4337 Bus Policy & Dec Mak 3 Credits
MKT 3321 Prin of Marketing 3 Credits

Marketing Requirements

MKT 4311 MarketingResearch 3 Credits
MKT 4321 Contemporary Mkt Strategy 3 Credits

and any four of the following:

MKT 3328 Retailing 3 Credits
MKT 3331 Sales Management 3 Credits
MKT 3341 Prin of Advertising 3 Credits
MKT 3349 Consumer Behavior 3 Credits
MKT 4342 International Marketing 3 Credits

Advanced Electives

9 hours required; must be advanced electives (3000 or above) to be chosen in consultation with the academic advisor.


Electives will be required if the student has not met a minimum of 120 hours in the program.

Total Hours (120)


Need a little bit more?

Sometimes the course number and title just aren't enough, sometimes you need to know what the class is about. We have course descriptions that will tell you what kind of material is covered in the class, the prerequisite courses you'll need to take and more.

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