Skip to Content
Get your MBA 100% online
Get your MBA 100% online
Get your MBA 100% online
Please read our updated Privacy Policy to learn about the information we collect and how we use it. This site uses cookies and other third-party services for the purposes of marketing and enhancing the site experience.

Accept and Close

Our Brand

If you haven't noticed already, we're all about "Smaller. Smarter." Take a look at our mission, vision, goals, brand guidelines and other resources that all make up the foundation of our brand and university.


Our mission guides the university’s communication strategy to develop students to their full potential as individuals and as members of the world community.


Our vision states that Texas Wesleyan aspires to be a values- and student-centered university where motivated students prepare for graduate school and leadership in professional careers.

University Message Pillars
  1. Intentionally Small
  2. Engaging Educators
  3. Critical Thinkers
  4. Movers & Shakers
  5. Top-Tier Value
  6. A Texas-Sized Reputation
Goals & Objectives

Our goal is to be recognized in the community as a leader in the provision of pre-professional undergraduate liberal arts and graduate professional programs.

  • The community will be aware of the University and its programs.
  • All university communications will reflect a consistent and coordinated Texas Wesleyan brand aligned with the academic and strategic priorities.
  • Communications internally and externally will be enhanced through the support of the advancement of Texas Wesleyan by all divisions and departments.

Use the brand

You don't need us to start using the brand. We have all the tools and resources you need to starting adding Smaller. Smarter. to your life. Review our brand and style guidelines or download a ready-to-use template today.

Brand Standards & Style Guides

Are you working with an external vendor? Maybe you're wondering how to use the TXWES logo? Download one of our style guides today and get all the details you need.

Icon to download document Download a Style Guide
Print Templates

Are you looking for TXWES letterhead or a flyer template? We have what you need. Check out the different print templates you can download right now and start using. Do we not have what you're looking for? Let us know, we're here to help.

Icon to download document Download My Print Templates
Logos & Digital Templates

Sometimes all you need is a logo. Sometimes you're looking for Powerpoint slideshow. We have both. See what logos and digital templates are ready for you to download today. Does your department not have a logo? Let us know. We're always down to help you represent TXWES.

apply blue left Check It Out

Who doesn't love wearing their TXWES swag? Check out what apparel we can help you order today.

people blue icon left Order My Apparel